Director & Principal Consultant

Musa Senda 

Our Executive Director has over 24 years of professional experience in the fields of business, agribusiness management, rural development and programme evaluation. Musa has held various executive positions over the last 18 years. Musa is currently pursuing his second Master's degree in Master of Management Governance (Public and Development Sector Monitoring and Evaluation). Musa already holds an Executive Master of Business Administration (2006), Bachelor (Hons) of Applied Biochemistry (1997) and London City and Guilds in Quality Assurance. He is a member of the Institute of Business Advisors South Africa (IBASA), The South African Monitoring and Evaluation Association (SAMEA) and The Turnaround Management Association of South Africa (TAMSA). He has extensive exposure to the grain, livestock (red and white meat) and horticulture sectors. While in the agriculture space he has been involved in business planning, feasibility and viability studies, training and mentorship, programme evaluations, value chain development and management of agriculture development finance funds.